Who we are

After years of building and scaling SaaS companies, we turned our focus to an industry close to our hearts: automotive. In February 2024, we founded SparkServ with a single mission—to help dealerships win back service market share.

We started by solving problems for the people behind the scenes, making daily work easier for BDC reps and service advisors. From there, our focus naturally expanded to what matters most: the customer.

Today, SparkServ exists to help dealers deliver proactive, personalized, outbound customer care—so every customer feels remembered, valued, and supported. Because when customers are cared for, they come back.

Our team

MK VALLEY

CEO, Co-Founder

Born into a family with a history in automotive innovation, McKenna is the former Director of GTM Strategy at Reprise, Chief of Staff at Happeo, and ex-venture capitalist. Her dream car is a 1984 Chrysler LeBaron.

TJ HIGGINS

CTO, Co-Founder

Former Principal Architect at Catalant Technologies and 2x Founder. Former CTO at Architect.io. TJ’s dream car is a Ford Mustang Shelby GT500.

KEVIN SERRAO

Software Engineer

LUKE WOODMAN

Staff Engineer

CONNOR VALLEY

Support Engineer

KEENAN JAENICKE

Staff Engineer

JESS FENNELL

Growth Marketing

Contact us

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